Digital marketing Study

Does influencer marketing work for increasing consumer engagement?

Digital marketing Study

Shorter x Longer Free Trials

Digital marketing Study

An experiment on the impact of likes saliency in sales

Consumer Behavior Study

What are the main determinants of pet food purchasing decisions?

Consumer Behavior Study

Consumers pursuing meaning make less expensive choices

Customer Experience Study

A study reveals that weather conditions may shape customers' online reviews

Internal marketing Study

How does logo dynamism and product type impact brand market performance?

Pricing Study

Impact of Variable Pricing in NFL Ticket Sales

Customer Experience Indicators

% of orders canceled during checkout

First-call resolution rate KPI

Customer Service Indicators

Percentage of customer issues that were solved by the first call

Consumer Behavior Method

Teoria da Confirmação de Expectativas

Consumer Behavior Method

Expectancy Disconfirmation Theory (EDT)

Communication Skills Method

Design Thinking

Internal marketing Practice

Company electronic newsletter