Studies
Pet food purchasing decisions - a 2019 survey
felipe at Jul 29, 2023
What are the main determinants of pet food purchasing decisions?
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The pursuit of meaning affects consumers choices
felipe at Apr 02, 2023
Consumers pursuing meaning make less expensive choices
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Methods
Teoria da Confirmação de Expectativas
felipe at Sep 21, 2023
Teoria da Confirmação de Expectativas
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Expectancy Disconfirmation Theory (EDT)
felipe at Sep 21, 2023
Expectancy Disconfirmation Theory (EDT)
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